Online Benefit Fairs Work

Featured on ThinkAdvisor

NVA President, Dave Karlin, was featured on ThinkAdvisor discussing how online benefit fairs can change the open enrollment game. In the article, he talks about how the COVID-19 pandemic pushed benefit companies to rethink how they talk to clients’ members about their benefits.

Below is a preview of the article. You can read the full article on thinkadvisor.com.

In recent years, online benefit enrollment platforms have gradually gained in popularity. 

During the pandemic, however, we experienced a momentous shift in adoption rates, caused strictly by the need for social distancing. As many within the workforce continue to work remotely, human resources managers, guided by their benefit advisors, are rethinking their approach to open enrollment and employees benefit fairs.

When coronavirus was classified as a pandemic on March 11, 2020, social distancing restrictions mandated we get creative. By the end of August 2020, my own firm introduced a one-stop, free online benefit fair platform where clients’ members could access benefit information, review frequently asked questions, find nearby providers, and download a free mobile app...

Read more here.